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“guy catches glasses with face”

This is awesome. I’m not sure who Never Hide Films is, but it is definitely not the backyard DIY operation it tries to make itself out to be. Which is part of the genius.

After watching about ten times, I think I know how they do almost all of it — the skateboarding part, I’m not quite sure of. I won’t spoil it for you if you want to figure it out yourself, but I spot at least three different tricks being used, all fairly low-tech, but well-executed.


  1. rmcantin wrote:

    “Never Hide” is the new slogan of Ray-Ban

    Most likely, it’s a kind of “viral advertisement”.

    Tuesday, May 15, 2007 at 6:41 pm | Permalink
  2. Eric wrote:

    Yeah, a search for “Never Hide Films” leads to Ray-Ban. Pretty brilliant advertising. There’s no way I would have paid that much attention to a conventional ad.

    Wednesday, May 16, 2007 at 9:40 am | Permalink